In today’s competitive marketplace, successful brands are listening to and understanding what customers really care about. Traditional and previously proven forms of marketing are no longer as effective as they once were. This is where geographic information system (GIS) technology comes in.
GIS provides more in-depth analysis, assessment, and understanding of your marketing and promotions. Visualize where your customers are located by analyzing demographic, psychographic, purchasing, and spending characteristics for accurate customer segmentation and helping you find more like them. Use market potential to your advantage so you can optimize your store network and maximize sales from every outlet by improving marketing outreach, campaign performance, and brand interaction. Location analytics is a key element to the successful development, evolution, and growth of all aspects of marketing, from social media to display advertising, coupon optimization, and sentiment analysis.
These stories show how business organizations are gaining benefits using GIS technology and spatial analysis.