Banking is a competitive business. Market share and brand recognition alone aren't enough to attract and retain customers. To be more effective, many banks, credit card companies, credit unions, and other financial services organizations are turning to GIS to help them understand their data better than ever.

GIS allows your organization to:

• Enhance your understanding of risk, customer interaction, and economic conditions using spatial models based on geography and geodemographics.
• Improve profitability and operational performance by sharing knowledge-based decision making across departments.
• Grow line-of-business collaboration across departments with economic forecasts, neighborhood studies, and territory analysis.
• Reduce business complexity through a more accurate analysis of real-world market conditions.
• Increase your market understanding based on a single, common view of business performance using geoextended workflow and business processes.

Success stories

These stories show how business organizations are gaining benefits using GIS technology and spatial analysis.

• Wescom - Building Member Engagement
• SNL Financial Incorporates Esri's ArcGIS to Give Its Customers a Better View of Financial Practices
• Balboa Insurance Group Creates an Easy Online Interface for Financial Services Clients

Announcements

• ArcIndia News on ‘Business GIS’ now available online

Presentations

• A comprehensive GIS platform for enabling LBS in India
• Improving Business Performance with Location Analytics
• Using Location Analytics To Optimize Social Marketing and Campaign Success

Resources

• Location Analytics for Financial Services
• Esri Location Analytics for Banking
• GIS for Direct Marketing, Identify and Target Your Best Customers
• Best Practices: Financial Services