ArcGIS Business Analyst

Balance your network to help each location and territory manager succeed. Use automated workflows for territory design, location-allocation, and market penetration analyses. Locate your underperforming sites, predict how proposed locations will perform, and use multiple data sources to determine the best locations.

Understand new and potential customer preferences and needs so you know whom to target and how to attract them. Divide customers into targeted groups. Browse and use both demographic and census data including age, income, gender, family size, and health history. Use lifestyle and behavioral data to learn what people prefer. 

Take a data-driven approach to validate your assumptions about location. Access global data for more than 130 countries with over 15,000 variables on market data. Combine proprietary data on locations and property costs with data about prospective customers, clients, or patients, then share your analysis as customizable infographics.

Analysts use an array of tools, and each is used for a specific objective. Drive business and your e-commerce strategy using a collection of desktop, web, and mobile apps and Esri's hosted data. From visualizing demographic data for an area of interest to performing advanced analysis like designing and optimizing trade areas, ArcGIS Business Analyst delivers a collection of tools for analysts, researchers, and GIS managers alike.