What is location intelligence?

Location intelligence (LI) is achieved via visualization and analysis of geospatial data to empower understanding, insight, decision-making, and prediction. By adding layers of data—such as demographics, traffic, and weather—to a smart map, organizations gain location intelligence as they understand why things happen where they do. As part of a digital transformation, many organizations are relying on geographic information systems (GIS) technology to create location intelligence.

Who uses location intelligence?

Over 90% of companies believe location intelligence is crucial to their success. They use geospatial data and spatial analysis to deliver location intelligence, which empowers understanding, insight, decision-making, and prediction. Applications can be found everywhere, from finding optimal locations in retail site selection and solving traffic bottlenecks to maintaining and repairing vital infrastructure. Watch and discover why over two thirds of business executives are already using location intelligence to gain a competitive edge.

Discover the value of location technology

In our increasingly digital world, with billions of devices connected to the Internet of Things (IoT), executives have access to unprecedented amounts of business data, including a variety of geospatial data. The most competitive organizations understand that location data provides unique insights, revealing hidden relationships, patterns, and trends that drive stronger decision-making.

To see how location intelligence empowers growth and digital transformation, download our e-books: Putting AI and Location Intelligence to WorkMaking Sense of Digital Transformation, and Making the Most of the Internet of Things.

Business insights are connected to the question of where

Most data points are linked to physical locations and times. But location isn't just the common thread connecting disparate data sources and breaking down silos—often it provides the most transformative insights. Leading organizations tap location analytics to solve business problems and uncover new opportunities. Location intelligence is a crucial addition to business intelligence (BI) tools.

A geographic information system (GIS) is the software technology that provides a framework to manage, visualize, analyze, and ultimately understand the significance of location information. Rooted in science, GIS helps businesses gain actionable insight by integrating all types of data. Location intelligence, powered by GIS, transforms businesses and organizations across a wide range of industries.


Location intelligence in action


Walgreens uses location intelligence to plan store locations, understand customers, identify sales trends, and even track the flu.


How Data-Driven John Deere Wins the Market

WhereNext Magazine

Agriculture equipment trailblazer John Deere has turned the art of market development into a science with artificial intelligence (AI)-based analysis of location data.


How Savvy Executives Are Using Location Intelligence

WhereNext Magazine

Get an inside look at two companies that have used location intelligence in the C-suite to drive growth and competitive advantage.


NextTech: Artificial Intelligence in Action for Business

WhereNext Magazine

Once the province of a privileged few, artificial intelligence and location intelligence technology are in play today across many business scenarios.


Fruit of the Loom: How a Clothing Pioneer Became a Data Analytics Powerhouse

Esri & The Science of Where

Beth Rogers, senior director of data science at Fruit of the Loom, explains how data visualization and analytics spurred the company's growth.

See how innovative organizations harness the power of location

Making Sense of Digital Transformation

Read how businesses across industries can use GIS-powered location technology to drive growth.

Making the Most of the Internet of Things

Read how organizations can use real-time location technology to harness the potential of their IoT data.

Putting AI and Location Intelligence to Work

See how businesses are using the predictive power of AI and location analytics.

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