Businesses are discovering the hidden value in their data: Location intelligence
Location data — the 'where' factor — is especially valuable for businesses and organizations today. In an era where we are connecting billions of data-producing products, assets, buildings, and devices to the Internet, each with a unique location, the need to use location intelligence technology to discover the hidden value in data will only grow. Fed by spatial analytics and real-time data, location intelligence technology has broad applications, ranging from optimizing supply chain management to using real-time field updates for utilities to advanced customer analytics for retailers.
Manufacturers are using real-time location data to optimize supply chain information, including parts delivery networks, inventor
Retailers are gaining a competitive edge through location data-enriched customer analytics, market planning, inventory management, omnichannel marketing, and new product development.
Utilities use digital maps that pull in live data from weather sensors and social media to help predict outages, respond to grid events, manage assets, identify future risks, and communicate proactively with customers.
Executives at national, state, and local governmental organizations are turning to easy-to-use maps to understand what’s happening and likely to happen—and where—instead of relying on speculation and past experiences.
Driving digital transformation with location intelligence powered by a geographic information system (GIS)
In a connected, mobile world, location is the ultimate common reference point. Location gives data context — on everything from customer buying habits to up-to-the-moment asset movement. GIS-powered location intelligence technology combines location data with multiple layers of information — like customer relationship management, business intelligence, and asset management — onto interactive, real-time maps, visualizations, and dashboards that drive stronger decision-making.