Digital Transformation

The transformation of business by data science

Most digitally savvy executives use data-driven insights to propel faster decision-making. But the most competitive organizations and industries are transforming core business practices by tapping into a critical dimension of data—location. Get our free e-book about how location data drives business growth, Making Sense of Digital Transformation.

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Businesses are discovering the hidden value in their data: Location intelligence

Location data — the 'where' factor — is especially valuable for businesses and organizations today. In an era where we are connecting billions of data-producing products, assets, buildings, and devices to the Internet, each with a unique location, the need to use location intelligence technology to discover the hidden value in data will only grow. Fed by spatial analytics and real-time data, location intelligence technology has broad applications, ranging from optimizing supply chain management to using real-time field updates for utilities to advanced customer analytics for retailers.

Driving digital transformation with location intelligence powered by a geographic information system (GIS)

In a connected, mobile world, location is the ultimate common reference point. Location gives data context — on everything from customer buying habits to up-to-the-moment asset movement. GIS-powered location intelligence technology combines location data with multiple layers of information — like customer relationship management, business intelligence, and asset management — onto interactive, real-time maps, visualizations, and dashboards that drive stronger decision-making.