Pro

Design your territories based on data instead of instinct. With ArcGIS Business Analyst Pro, create territories that automatically adjust based on chosen criteria like size, population, customer demographics, and revenue. After you've created a territory, you can modify it, make updates, and share information with your organization in PDFs, web maps, tables, and more.

Understand your market, find your best customers, and identify other areas that have more like them. ArcGIS Business Analyst Pro has several target marketing tools that assist in directing advertising with the right message to the right audience, opening agencies in the right locations, understanding characteristics of customers, and more.

Analyze your site's impact and the probability that consumers will shop at your stores, choose your hospitals, or frequent your venues based on current and potential competitor sites as well as other variables you identify.

Access all the tools in ArcGIS Business Analyst Pro alongside Esri's hosted data—the very same data available in the ArcGIS Business Analyst Web App—via a single bundled offering. With access to the ArcGIS Business Analyst Web App and the ArcGIS Business Analyst Mobile App, the entire ArcGIS Business Analyst suite is at your fingertips.