The frequency and intensity of emergencies today are unlike anything seen before. Historic data alone won't shed light on how to prepare for future events. To effectively plan, mitigate, and reduce risks, emergency management professionals must incorporate real-time data, big data, and other critical data feeds into their analysis. Data-driven insights help communities effectively prepare for worst-case scenarios. Esri provides emergency management solution for visualizing and analyzing risk, modeling and designing mitigation projects, and communicating with the whole community to build resilience from the ground. Emergency preparedness requires insight. Using GIS maps to make the right data-driven decisions in the face of the new normal can help emergency responders save lives and property.